Hi and welcome to my fashion portfolio
Introduction
In my late teens, I immersed myself in the early Rave culture, sparking my passion for fashion. Inspired by Face Sky and ID magazines, I crafted a unique style by blending designer pieces with vintage finds.
With 22 years in menswear fashion, I´ve refined my craft, blending Scandinavian minimalism with British eccentricity. My time in Scandinavia deepened my understanding of innovative fabrics and detailing.
Now, armed with fresh perspectives from recent education in user experience and a Design Lead diploma from Hyper Island, I´m reentering the industry with renewed vigor. Committed to conscious leadership, diversity, and sustainability, I aim to shape the future of fashion.
Beyond work, I cherish time with my sons, bonding over football matches. I also enjoy reading sci-fi books, meditation, and cycling. In my creative downtime, I craft electronic beats on my MPC One and play acoustic
guitar. I am excited to merge experience and passion to contribute meaningfully to fashion once again.
TIGER OF SWEDEN TARTAN
LIMITED EDITION
Ronnie McDonald the head Designer for Tiger of Sweden Menswear tailoring Department, Contacted Daniel Harris at the London Cloth Co, with the idea they would weave a unique Tartan Creating a Clan for the Tiger of Sweden Tiger of Sweden’s heritage using old
contemporary tailoring felt just like London cloth co ambition to create something New using old techniques, Almost like the Perfect Fit.
TIGER TARTAN PROMOTION MOVIE
BACK STAGE LONDON FASHION WEEK
Music: Ron Jnr McDonald
Video: Many thanks to my great friend and fantastic photographer Mr Paul Blundell.
CAFÉ MAGAZINE FASHION AWARD 2014
TESTIMONIALS
“I have worked with Ron for all the years he worked for Tiger of Sweden. In his
leadership as chief designer, Ron was clear about his ability to create a trend
for our existing and new customers in an excellent way. Being creative,
commercial, and bold at the same time is one of the many qualities Ron has. I
have great respect for Ron’s outstanding design qualities. It would be an
honour to work with Ron again”
Robert Wilson
Sales director, Commercial product manager – Tiger of Sweden 2004 – 2019
“I’ve had the pleasure of working closely with Ron, and I can confidently say he’s
an exceptional person—both professionally and personally. He brings a rare
blend of creativity, strategic thinking, and emotional intelligence to every
project. Ron doesn’t just focus on the task at hand; he uplifts the team and
fosters a collaborative, positive work environment. His ability to shape ideas
from vision to execution is impressive, always grounding creative concepts in a
clear context and plan. His approach to ideation, planning, and follow-through
consistently delivers impactful results.
Simply put, Ron is a top talent and a genuinely great guy.”
Peter Lindblom
Head of design – H&M Man
“Ron has been a big part of my professional life, and I am proud of the great
things we achieved together. Weekly meetings, Sales Conferences, Factory
visits and Fabric fairs… we always had a lot of fun no matter what we did, and
for this I am grateful.“
Anna Ritzen
Product manager – Tiger of Sweden
“I have co-worked with Ron for 6 years, as we were heading up each our Design
departments at Tiger of Sweden. In my role as Head of the Women’s line, it has
always been fun, inspirational and not least, a cool pleasure to work with Ron.
With a strong knowledge and foundation of the men’s sartorial world of
tailoring, I truly admire Ron’s strong vision, passion and elevation of the TOS
Men’s signature. – The elevation of a sharp, tailored, masculine silhouette – The
eye for refined details – The development and innovation of fabrics and textiles.
We have had many great inspirations and work trips around the world. And on
an everyday basis, discussing ideas in our office, in the creation of an aligned
TOS signature. Brainstorming for the initial concepts and ideas until the
finalisation at sales meetings, shows and PR presentations. Always a great
Scottish laugh, a glimpse in the eye and plenty of dedication!
All the best, Mr Sartorial”
Tine Grandahl
Head of design – Tiger women 2010 – 2016
“Ron is a real design professional with solid experience in contemporary men’s
tailoring and the semi-dressed look. He has an exceptional understanding of all
product categories and the vision and skill to guide a brand and motivate a
team.”
Paul Thompson
Design & Creative direction — Blue Arms Consultancy
“I had the opportunity to work with a creative and professional person, and I
learned a lot from him. Above all, it was fun coming to work every day. I became
very connected with his Scottish accent and the special humour that Scots
have!”
Hila Brodie
Mens designer – Tiger of Sweden
“When I worked with Ron, I learned a lot. I developed as a designer and pushed
to be creative. It was never boring to come to work, and every working day was
with humour, laughter, and fun. It has been a privilege to work. with a creative,
fun, and professional person like Ron.”
Lea Gadegaard Jorgenson
Mens designer – Bestseller (Premium Black)
“Ronnie made a significant impact on our carbon management platform for the
fashion industry. His passion for design, deep user research, and ability to
translate insights into strong, usable wireframes laid the foundation for our
product. A talented, resourceful, and genuinely great person to work with.”
Jon Einar Handeland
CEO — Sustie.io