RIDDLE
Fashion Finance Sector Start-up
Hyper Island Nabi Digital Agency Project
RIDDLE
Project Riddle
Navigating Stakeholder Dynamics and Design Challenges
Our first major assignment at Nabi was with Riddle, a promising start-up in the finance sector working to simplify the purchase process for fashion consumers. This project was characterized by dynamic stakeholder interactions and the challenge of aligning different design preferences.
Stakeholder Dynamics
Riddle’s leadership comprised two main founders, Kyle and Donny, alongside their dedicated team member, Laura. From our initial meetings, we observed that Kyle and Donny had different design preferences, which could potentially complicate the decision-making process. To navigate this, we structured our feedback channels using tools like Figma and a designated Slack channel to ensure that communication remained transparent and effective.
We proposed that only one person from Riddle handle communication with us, which streamlined the feedback process and ensured that Kyle and Donny reached a consensus before providing input. This structured approach not only minimized confusion but also built trust between our teams.
Design and Development
Initially, Kyle and Donny were uncertain about their design direction, which made our role in the early stages critical. By presenting style scapes and encouraging detailed discussions in Figma, we were able to explore various design avenues while keeping the feedback loop tight. We also organized faceto- face meetings to gain deeper insights into Riddle's evolving business model and target audience.
One of the main challenges was understanding who Riddle’s website was aimed at and why certain content was included. Our interactive sessions and iterative design process helped us refine the user experience and design a landing page that aligned more closely with their refined business objectives.
Learnings and Adaptations
This project was a valuable learning curve for Nabi, highlighting the complexities of working with early-stage start-ups. The agility required in adapting to their evolving needs and the importance of clear communication and stakeholder alignment were critical takeaways.
Moving forward, we recognized the necessity of prioritizing medium to larger companies to ensure stability and consistency in our projects. This strategic pivot would allow us to build a more sustainable business model while still embracing our passion for social impact.
RIDDLE
